Google Ad words Fundamentals For All Newbie’s – Let’s Begin

Google Ad words is the online advertising platform Google provides for its customers, so that they can create and publish their ads for further promotions. Digital Bloggy gives you the best google adwords tutorial

Let’s walk through the most important segments in Google Ad words:

Ad Format:

A standard Ad is made up of a headline, display URL and description text.

Headline – Limited to 25 characters

Display URL – Limited to 255 characters

Ad Extensions:

Ad extensions help to improve the ad visibility and CTR (Click through Rate). Some extensions can be added manually, while others are automated.

Manual Ad extensions are like –

App extension – that sends a link to down your app

Call extension– that lets people click to call your business

Location extension – that shows where your shop is

Review extension – shows the positive 3rd party reviews

Site link extension – that links to another page on your site

Callout extension – which adds the description you are offering

Automated Extensions are like –

Consumer ratings– Which show survey data

Previous visits – people who previously visited your site via Google search

Social extensions – that shows Google plus followers

Seller Ratings – your online business ratings

Dynamic Structured Snippets – additional landing page details automatically with your ad

How to create Effective Ads:

• Connect your ads and keywords both should be mutually relevant. Ad should make sense with the keywords
• You should highlight the specifications of your services, products and offers that you provide
• Add a call to action button
• Ad should match with what is in the landing page
• Do your own experiments – create 3 to 4 ads for each ad groups and monitor which of the ads works best

Components of Quality Score:

Google calculates a quality score, every time when a user searches. Quality score decides which ads should be shown. To calculate quality score Google considers number of things related to your ad and account. They are:

• CTR(click through rate) – How many times your ad is clicked vs. how many times your ad is shown
• Ad Relevancy – It is calculated by relevance of keywords grouped in ad groups, relevance of the keyword with that of the matched ad with search query
• Landing Page Experience – It is calculated by the loading time of the page, the relevance of the page matches with the user query, the ease to find out the contact info and how easy it is to navigate though the page

Ad words Campaign Setup:

In single ad words account ad words has 3 levels:

• Ad words Account – your ad words account is the overall collection of your campaigns which is associated with unique email address ,passwords and billing info
• Campaign – here you control your budget and bidding, geographical targeting and other high level settings. Each campaign contain one or more ad groups
• Ad Groups – Consist of similar set of ads and keywords

Campaign Type and Subtype:

Campaign type helps you to determine, where your ad can be shown to the potential customers on Google’s advertising networks. Campaign types are listed below:

• Search Network Only – This works by linking keywords, someone use to search on Google and shows relevant text ads on SERP(search engine results pages)
• Display Network Only – This works by matching ads including text, image ,rich media and video with websites and other placements related to targeting. This is used, if you need to facilitate brand awareness
• Search Network with Display Select – This works by showing ads including text, image ,rich media and video which results in search network and relevant placements in display network

The 2 campaign subtypes are:

• Standard – uses basic location and language targeting
• All Features – many advanced features like advanced location and language targeting options

Keyword Planner:

It is mainly used to get ideas for good keywords. Keyword Planner gives the suggested list of keyword ideas with competition and monthly search volume. Keyword Planner can be used to collect good keyword ideas for SEO

Display Planner:

Display Planner is a tool used for getting keyword ideas and is mainly used for display ads, for keyword placements and other display network targeting. It also gives analytics data’s on how many times ads are shown for particular keyword on particular week or month and provides impression and cost estimates

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