Google Ad words is the online advertising platform Google provides for its customers, so that they can create and publish their ads for further promotions. Digital Bloggy gives you the best google adwords tutorial Let’s walk through the most important segments in Google Ad words: Ad Format: A standard Ad is made up of a headline, display URL and description text. Headline – Limited to 25 characters Display URL – Limited to 255 characters Ad Extensions: Ad extensions help to improve the ad visibility and CTR (Click through Rate). Some extensions can be added manually, while others are automated. Manual Ad extensions are like – App extension – that sends a link to down your app Call extension – that lets people click to call your business Location extension – that shows where your shop is Review extension – shows the positive 3 rd party reviews Site link extension – that links to another page on your site Callout extension – which adds the descr